Serving those who have been overlooked. Where authenticity meets opportunity Grit, resilience, and real success—The Underdog way

ABOUT US
OUR STORY

TheUnderdog is a passion project with a singular mission: to serve those who are often overlooked — the founders and owners of small businesses, startups, and scaleups around the world.
Picture a service built by Underdogs, for Underdogs. Mental health support, weekly resource drops, inspiring podcasts, relevant news, practical tools, and more — all designed to support dream-chasers and trailblazers navigating the often lonely journey of building something from the ground up.
Founded by David Gullo, TheUnderdog was born from personal experience. After witnessing firsthand — in himself, his friends, and family — the struggles of pursuing a dream with little support, David set out to change the game. Where governments and traditional business communities fall well short, TheUnderdog steps in to bridge the gap and champion those who dare to dream.

OUR MISSION

We offer a wealth of resources including personal stories, practical tools, and guides to empower your success. Through meaningful networking opportunities, we connect founders with experienced advisors and like-minded peers. Our mental health support services help you navigate the challenges of building a business by fostering resilience and help you maintain balance.



